Project Details
Objective
Promote Zulekha Hospital’s video consultation facility during the peak summer travel season, when families are away from home and access to doctors becomes uncertain. Reassure patients that expert medical care remains just a call away, no matter where they travel.
Idea
We created a series of vintage-style travel posters featuring popular global destinations, paired with witty, reassuring headlines. The visuals blended nostalgia with modern convenience, making remote consultations feel both comforting and effortlessly accessible.
Outcome
The creatives were widely appreciated and generated strong recall. They helped normalise video consultations as a reliable travel companion, leading to higher engagement with Zulekha Hospital’s video consultation services during the vacation months.
Client
Zulekha Hospital
Agency
Turrino
Category
Campaign
Year
2022
